French department store Printemps and luxury Italian fashion house Prada collaborated on a project when Prada redesigned the Paris-based department store with a Christmas theme. A series of visuals were created to marry both brands via recognisable patterns, such as red roses of varying sizes, reminiscent of styles of Prada and the iconic facade of Printemps in the backdrop. The chequered black and white floor pays homage to the first Prada store, which opened in 1913 in an arcade called ‘Galleria Vittorio Emanuele II’ in Milan, Italy.