Play No More SS'15
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Play No More animations

Opening a bag of witty symbols.

Play No More “brings out unfamiliar fun from familiar objects.” Utilising the contrasting concept of luxury versus cheap, its first season of bags display youthful symbols of luxury on serious designer products. The first in-store animations drop a tumbling set of witty symbols from an invisible opened bag displaying all its contents.

Made in collaboration with Jaewon Seok, director of AABB for Play no more. Animation assistance by Ton Mikkers.

Play No More animations

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