The Apple Curatorial Training Programme (CTP) aims to develop young curators careers by offering a program of professional meetings. The 2007 team started the program with a blank slate, just aiming to bridge the gap between high- and low culture. A white outlined visual languages metaphors the blank slate as well as the high culture white-cube visual language of galleries and musea. This strong visual language created the opportunity to load the brand with an infinite amount of symbols from both high-and low culture. The website was designed as a map to pin documents in specific geographical areas on the world. The website functions as a visual log of the CTP travels and encounters.