The Go–Between is a program of exhibitions and lectures initiated by the members of De Appel arts center Curatorial Training Program (CTP). The epicentre of the program is situated in 'De Bijlmer', a traditionally seemingly 'dodgy' area the every day art-lover does not visit on a Sunday afternoon. 'The Go-Between' aims to bridge the gap between high- and low culture. Hence the name thought up by the CTP-team. The visual identity is based on the visual language for the CTP. A white outlined visual language metaphors the blank slate as well as the high culture white-cube visual language of galleries and musea. This strong visual language created the opportunity to load the brand with an infinite amount of symbols from both high-and low culture. Communication, editorial strategies and campaigns are geared toward emphasising the gap between the high-culture Amsterdam city center and the low-culture Bijlmer area.