Pérez Art Museum Miami "Open For…" campaign
Radical openess.

The Pérez Art Museum Miami (Pamm) opening campaign is based on the notion of transparency. ‘Open for…’ does not only refer to the grand opening of the museum, but also the openness of the museum toward Miami, US and South-American culture. ‘Open for…’ is an open tagline that is always finished with a cliché Miami activity. ‘Partying’, ‘sunbathing’, ‘Romance’. The campaigns shows a piece of the Pamm collection relating to these activities. The design is based on the earlier developed branding by 2x4.

Made in a team at 2x4 inc, partner Michael Rock, creative director Sung Kim for Pérez Art Museum Miami.

Open for …