Future Ground

Future Ground posterwall

Irrigating vacant land with ideas.

Future Ground is a research competition initiated by the Van Alen Institute (NYC). The competition invites multidisciplinary teams to generate flexible design and policy strategies to reuse vacant land in New Orleans. Goal is to transform abandoned landscapes into resources for the current and future city. The brand combines the idea of ‘vacant lots’ with an activating visual language to engage the local population. Open areas make space for stickers showing potential ideas. Future Ground micro site.

Future Ground mark

Future Ground poster

Future Ground stickers with potential scenarios for reuse

Future Ground website here

Future Ground RFQ