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Emblemmatic platform as of 1.1.2016

Founded by Alfons Hooikaas and Tim Gambell, Emblemmatic uses computational techniques to explore symbols and their meanings. Emblemmatic has currently 3 running research projects.


Atlas of Potential Nations, Computationally designed nations.
In Atlas of Potential Nations we source and create a dataset containing the national symbols from every nation in the world: Name, Nations Heraldry, Passport designs, Flags, National Anthems, Maps, A history etc. All of these symbols fall within a specific set of semiotic rules. For example flags are built out of specific building blocks: bars in a certain direction, a specific set in colours, abstract shapes and sometimes a symbol. We use linguistic algorithms to analyse these building blocks in the existing national symbols on which we base new combinations of elements that form national symbols. More information here.


MarkMaker™, Computationally designed marks
In MarkMaker™ we source a dataset containing logos from a wide range of markets. Each of these market-segments have their own visual rules. For example fashion-brands tend to be black and white and coffee-brands are brown. We use algorithms to analyse these visual rules in the existing logos on which we base new combinations of elements that form new logos.


Emojimoji, Computationally designed emoticons
In Emojimoji we source a dataset containing emojis. We use algorithms to analyse the basic visual characteristics of existing emojis to combine them into new.

Emblematic is co-founded with Timothy Gambell at emblemmatic.org. Projects include Atlas of Potential Nations, MarkMaker™, Emojimoji.

Emblemmatic mark

Atlas Of Potential Nations mark. Atlas Of Potential Nations website.

Emojimoji mark. Emojimoji website.

Markmaker mark. Markmaker website.

Atlas of potential nations platform as of 1.1.2016. More information, Atlas Of Potential Nations website.

Markmaker platform as of 1.1.2016. Markmaker website.

Emojimoji platform as of 1.1.2016. More information, Emojimoji website

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